At our Google Shopping Agency, we generate sales, not just impressions
It’s not enough to just appear on Google Shopping; you need to stand out and sell. At Ongoing Digital, we design campaigns that maximize the performance of your product catalog and convert clicks into real sales.
We connect your e-commerce with buyers ready to purchase, optimizing every title, image, price, and bid so your product is chosen in the results.
🎯 Data-driven strategy, constant feed optimization, and a 100% focus on profitability.
This is how we take your Google Shopping campaigns to the next level.
🔍 SEM Audit
- We analyze campaigns, audiences, and landing pages to identify opportunities.
- We evaluate your competition and find high-performing areas.
🚀 SEM Strategy
- We define objectives and design profitable and scalable campaigns.
- We research converting keywords and strategically segment audiences.
🎯 Audience Segmentation
- Cold, warm, and hot traffic: each user at the exact right moment.
- Branding, performance, and lead generation strategies to sell more.
📈 Continuous Optimization
- A/B testing, metric tracking, and adjustments to reduce costs and improve conversions.
- We optimize landing pages and funnels so every click is worthwhile.
🎨 Impactful Creatives
- We design visual ads and persuasive copy that attract and convince.
- Strategic calls to action for each stage of the sales funnel.
💰 Stop paying for traffic that doesn’t convert. Let’s work together to ensure every euro in advertising brings you real customers.
Ads that convert, not burn your budget
It’s not just about appearing on Google Shopping: every click must be a real sales opportunity. At Ongoing Digital, we focus on designing campaigns that attract buyers ready to purchase, not just curious browsers.
🛒 The goal isn’t just any click, but the click from the ideal buyer:
✅ The one who is looking for exactly the product you offer.
✅ The one who has a clear intention to buy.
✅ The one who converts into sales, not traffic without return.
And most importantly: that click has to cost you as little as possible. Because a profitable campaign is based on how the feed, bids, and ads are optimized to maximize return on every investment.
🚫 It’s not about being first, but about standing out with a message that sells. When that happens:
🔥 Your CPC drops.
📈 Your conversions increase.
💼 Your e-commerce grows.
If you’re looking for a Google Shopping Agency that helps you scale sales with data, strategy, and profitability, let’s talk.
What's it like to work with our Google Shopping Agency Barcelona?
What happens when we take your SEM campaigns to another level?
Any agency can run Google ads. We make them sell.
At Ongoing Digital, every euro you invest in advertising is optimized to the maximum. No wasted budget, just qualified traffic and real conversions. This is how we work:
We evaluate your current situation and identify where you're losing money and how we can maximize your investment.
🤝 STEP 2 - Strategic Meeting: Aligning Objectives and KPIs
We sit down with you to define what you want to achieve, who we're targeting, and how we're going to do it.
🔍 STEP 3 - Market Analysis and Selection of Winning Keywords
We don't pay for just any click. We study your competition and choose only the keywords that bring customers, not just browsers.
🛠️ STEP 4 - Technical Audit and Advanced Configuration
From conversion tracking to audience setup, we optimize every detail to ensure ads truly work.
📊 STEP 5 - Campaign Strategy and Optimized Structure
We design an intelligent campaign architecture with well-segmented audiences and impactful ads.
🎯 STEP 6 - Creating Ads That Sell
We write persuasive ads and configure bidding strategies to get more clicks for less money.
🔥 STEP 7 - Launch and Initial Adjustments
We monitor from minute one to refine segmentation, correct errors, and boost what works.
📈 STEP 8 - Continuous Optimization to Improve Conversions
We review every metric and adjust campaigns in real-time so you pay less and sell more.
💡 STEP 9 - Actionable Reports, Without Empty Jargon
No endless, boring reports. We give you clear, direct data so you understand the real impact of every euro invested.
📅 STEP 10 - Strategic Meetings and Campaign Scaling
We're not an agency that sends you a report and disappears. We stay in touch, analyze results together, and adjust to keep growing.
We keep learning every day
Search Certification
Display Certification
Video Certification
Shopping Certification
Analytics Certification
We are also official partners of:
Testimonials
Our Clients Love What We Do
As the founder of Yuxus, Ongoing's support has been crucial both in the advertising platform strategy and in expansion plans. Thanks to Ongoing, Yuxus has increased its revenue by 200% for two consecutive years, growing steadily and profitably.
Certified Google Partner Agency
Every business needs its acquisition channel; we are certified in all of them.
Do you have an online store? Contact our digital marketing agency for eCommerce!
Search (Google Search)
Performance Max
Shopping
Demand Generation
Video
Display
Advertising that sells, not wastes your money
We don’t run generic campaigns or follow magic recipes. We create SEM strategies designed to win.
📊 We analyze your business and your market.
🎯 We segment to attract the right customers.
🚀 We optimize every euro to maximize conversions.
We manage campaigns on Google Ads, YouTube Ads, Shopping Ads, and more so your brand is exactly where and when your customers need you.
If you want an agency that treats your investment as if it were their own, we are what you’re looking for.
💰 Make every click count.
We are Google Partner Premier: The Elite of Digital Marketing
At Ongoing Digital, we are part of the exclusive 3% of marketing agencies in Spain with the Google Partner Premier certification.
This recognition endorses our exceptional performance in Google Ads, allowing us to offer you:
✅ Optimized strategies to maximize your investment.
✅ Access to exclusive tools and betas from Google.
✅ Priority support directly with Google.
Trust an agency recognized by Google to take your business to the next level. 🚀
Profitability first, everything else second
Here, it’s not just about appearing on Google. It’s about doing it right and at the lowest possible cost.
🔥 Multi-channel SEM strategy to be in all key points.
📈 Real-time adjustments to improve performance and lower costs.
💡 Constant optimization so you pay less and earn more.
We leave nothing to chance. Every ad, every keyword, and every adjustment has a purpose: to make you sell more.
If you’re tired of campaigns that don’t convert, let’s talk.
Growing and making it look easy isn't about luck; it's about vision.
We don’t run generic campaigns or waste budget.
At Ongoing Digital, we immerse ourselves in your business. We thoroughly analyze your market, understand your objectives, and design SEM strategies that truly generate results.
Every campaign is optimized in real-time to ensure your investment translates into customers and sales.
Some of Our Clients
Do you have a project underway? Tell us about it.
We love hearing ideas, discovering opportunities, and above all, helping to turn them into something great.
We invite you to a chat, in our offices in Barcelona or via video call, with no obligation. It’s not a typical consultation; it’s a conversation between people who love growing businesses.
And who knows… you might leave with an idea, an approach, or a strategy you didn’t expect, but that changes everything.
FAQs
1. What is a Google Shopping agency and how can it help my business?
A specialized Google Shopping agency manages and optimizes your ad campaigns for physical products on Google’s search engine. Unlike other SEM campaigns, Google Shopping allows you to directly display your products—with image, price, and store name—to users who are ready to buy. A Google Shopping agency like Ongoing Digital can help you improve your visibility, optimize your investment, and increase your sales by connecting your catalog with real buyer searches.
2. What services does a Google Shopping agency offer?
An expert Google Shopping agency offers comprehensive services including: product feed connection and optimization, creation of smart and standard campaigns, bid adjustments and audience segmentation, analysis of each product’s performance, and continuous data-driven improvement. At Ongoing Digital, we also offer free audits, setup of Shopping Performance Max campaigns, and ongoing management to maximize the return on every click.
3. What are the benefits of hiring a Google Shopping agency?
Hiring a specialized agency guarantees professional management focused on results. Key benefits include: increased visibility for your products on Google, reduced cost per click (CPC), improved return on ad spend (ROAS), more precise audience segmentation, and optimized campaigns to boost conversion. Additionally, with the technical and strategic support of an agency, your business can scale rapidly in a competitive environment.
4. How does a Google Shopping agency optimize campaigns?
A professional Google Shopping agency optimizes campaigns in several ways: by improving the quality of the data feed (titles, descriptions, GTINs), using segmentation by category or product type, applying smart bidding based on conversion, and adjusting budgets according to performance. Furthermore, results are monitored with tools like Google Ads, Merchant Center, and Google Analytics to make data-driven decisions.
5. How much does it cost to hire a Google Shopping agency?
The cost of hiring an agency depends on the size of your catalog, your monthly investment budget, and your business objectives. At Ongoing Digital, we adapt our rates to your investment level and workload, offering everything from basic plans to fully customized services. The important thing is that what you invest, you recover in sales: that’s why we focus on real results.
6. How long does it take for a Google Shopping campaign to show results?
If your feed is well-configured and the product is in demand, results can start to be seen within a few days. However, for campaigns to optimize and achieve a stable and growing ROAS, it typically takes between 2 and 6 weeks. At our Google Shopping agency, we work with weekly analysis and adjustment cycles to accelerate the conversion process and scale campaigns.
7. How does a Google Shopping agency choose the right keywords?
Although Google Shopping primarily works through the product feed and not direct keywords like Search, a specialized agency does work on the feed content (titles, descriptions) with relevant keywords to increase matching with high-value searches. Additionally, strategies for excluding non-converting terms are applied, allowing for greater precision and better performance in each campaign.
