SEM Agency Barcelona / Google Ads Agency
At Ongoing Digital, we create personalized Google Ads campaigns to generate real results, optimizing every click and finding your ideal customer.
At our SEM Agency, we generate sales, not just clicks
Don’t waste your budget on ads that don’t convert. At Ongoing Digital, we design Google Ads and PPC campaigns that maximize every euro invested, ensuring your business attracts real customers, not just passing visits.
🎯 Data-driven strategy, continuous optimization, and focus on profitability.
We are a Google Premier Partner Agency: The elite of digital marketing
At Ongoing Digital, we are part of the exclusive 3% of marketing agencies in Spain with the Google Partner Premier certification.
This recognition backs our exceptional performance in Google Ads, allowing us to offer you:
✅ Optimized strategies to maximize your investment.
✅ Access to exclusive tools and betas from Google.
✅ Priority support directly with Google.
Trust an agency recognized by Google to take your business to the next level. 🚀
Complete and personalized SEM strategy
This is how we do it:
🔍 SEM Audit
- We analyze campaigns, audiences, and landing pages to identify opportunities.
- We evaluate your competition and find high-performing areas.
🚀 SEM Strategy
- We define objectives and design profitable and scalable campaigns.
- We research converting keywords and strategically segment audiences.
🎯 Audience Segmentation
- Cold, warm, and hot traffic: each user at the exact right moment.
- Branding, performance, and lead generation strategies to sell more.
📈 Continuous Optimization
- A/B testing, metric tracking, and adjustments to reduce costs and improve conversions.
- We optimize landing pages and funnels so every click is worthwhile.
🎨 Impactful Creatives
- We design visual ads and persuasive copy that attract and convince.
- Strategic calls to action for each stage of the sales funnel.
💰 Stop paying for traffic that doesn’t convert. Let’s work together to ensure every euro in advertising brings you real customers.
Ads that convert, not burn your budget
You don’t just need to appear in the top Google results. You need every click you pay for to turn into a real sales opportunity.
🔍 The goal isn’t just any click, but the right click.
✅ The one from the customer truly looking for what you offer.
✅ The one who already has a need and is ready to buy.
✅ The one that converts into sales, not meaningless traffic.
And even more importantly: you need that click to cost you as little as possible. Because the difference between a profitable campaign and one that throws money away lies in how the ads are structured and optimized.
🚀 It’s not about appearing; it’s about appearing with a message that sells. When that happens:
🔥 Your CPC drops.
📈 Your conversions go up.
💰 Your business wins.
If you want to appear in the top results and make money in the process, our Google Ads agency can help you.
What is it like to work with our SEM Agency?
What happens when we take your SEM campaigns to another level?
Any agency can run Google ads. We make them sell.
At Ongoing Digital, every euro you invest in advertising is optimized to the maximum. No wasted budget, just qualified traffic and real conversions. This is how we work:
We evaluate your current situation and identify where you're losing money and how we can maximize your investment.
🤝 STEP 2 - Strategic Meeting: Aligning Objectives and KPIs
We sit down with you to define what you want to achieve, who we're targeting, and how we're going to do it.
🔍 STEP 3 - Market Analysis and Selection of Winning Keywords
We don't pay for just any click. We study your competition and choose only the keywords that bring customers, not just browsers.
🛠️ STEP 4 - Technical Audit and Advanced Configuration
From conversion tracking to audience setup, we optimize every detail to ensure ads truly work.
📊 STEP 5 - Campaign Strategy and Optimized Structure
We design an intelligent campaign architecture with well-segmented audiences and impactful ads.
🎯 STEP 6 - Creating Ads That Sell
We write persuasive ads and configure bidding strategies to get more clicks for less money.
🔥 STEP 7 - Launch and Initial Adjustments
We monitor from minute one to refine segmentation, correct errors, and boost what works.
📈 STEP 8 - Continuous Optimization to Improve Conversions
We review every metric and adjust campaigns in real-time so you pay less and sell more.
💡 STEP 9 - Actionable Reports, Without Empty Jargon
No endless, boring reports. We give you clear, direct data so you understand the real impact of every euro invested.
📅 STEP 10 - Strategic Meetings and Campaign Scaling
We aren't the type to send a report and disappear. At our Google Ads agency, we stay in touch, analyze results together, and adjust to keep growing.
💰 If you want ads that generate business and not just traffic, let’s talk.
100% specialized professionals
Search Certification
Display Certification
Video Certification
Shopping Certification
Analytics Certification
Testimonials
Our Clients Love What We Do

As the founder of Yuxus, Ongoing's support has been crucial both in the advertising platform strategy and in expansion plans. Thanks to Ongoing, Yuxus has increased its revenue by 200% for two consecutive years, growing steadily and profitably.
Your Google Ads Agency
Every business needs its acquisition channel; we are certified in all of them.
Search (Google Search)
Performance Max
Shopping
Demand Generation
Video
Display
*If you represent an NGO, we are also a Google Grants Agency. We can help you obtain and manage $10,000 USD FREE every month to give visibility to your non-profit organization.
We are also official partners of:
Advertising that sells, not wastes your money
We don’t run generic campaigns or follow magic recipes. We create SEM strategies designed to win.
📊 We analyze your business and your market.
🎯 We segment to attract the right customers.
🚀 We optimize every euro to maximize conversions.
We manage campaigns on Google Ads, YouTube Ads, Shopping Ads, and more so your brand is exactly where and when your customers need you.
If you want an agency that treats your investment as if it were their own, we are what you’re looking for.
💰 Make every click count.
Profitability first, everything else second
Here, it’s not just about appearing on Google. It’s about doing it right and at the lowest possible cost.
🔥 Multi-channel SEM strategy to be in all key points.
📈 Real-time adjustments to improve performance and lower costs.
💡 Constant optimization so you pay less and earn more.
We leave nothing to chance. Every ad, every keyword, and every adjustment has a purpose: to make you sell more.
If you’re tired of campaigns that don’t convert, let’s talk.
Growing and making it look easy isn't a matter of luck—it's a matter of vision.
At our Google Ads agency, we don’t do generic campaigns or waste budget.
At Ongoing Digital, we immerse ourselves in your business. We thoroughly analyze your market, understand your objectives, and design SEM strategies that truly generate results.
Every campaign is optimized in real-time to ensure your investment translates into clients and sales.
How can you ensure my next campaigns are more effective?
We analyze data, adjust bids, and optimize every ad so your money goes as far as possible.
I have no experience in SEM, how can you help me?
You don’t need to be an expert; that’s what we’re here for. We manage everything for you and explain every step.
How can you help me reduce my customer acquisition cost?
We refine targeting, improve ads, and adjust strategies so you pay less for more customers.
My competitors are above me in Google Ads, how do I beat them?
We design more aggressive campaigns, improve Quality Score, and find opportunities that others overlook.
I feel like I'm not using my budget well, can you help me optimize it?
Every euro counts. We remove what doesn’t work, boost what does, and maximize the return.
What can you do to increase my conversions?
From persuasive ads to landing page improvements, we fine-tune every detail so you don’t just have clicks, but customers.
Can I leave the complete management of my campaigns in your hands?
Yes. We take care of everything: planning, execution, optimization, and scaling.
I receive many leads, but few are of high quality. How can you improve this?
We refine segmentation and messaging to attract the right customers, not just more traffic.
Ready for SEM campaigns that truly sell?
Some of Our Clients
If you're still not sure how and how much your business can grow with us…
Do you have a project underway? Tell us about it.
We love hearing ideas, discovering opportunities, and above all, helping to turn them into something great.
We invite you to a chat, in our offices in Barcelona or via video call, with no obligation. It’s not a typical consultation; it’s a conversation between people who love growing businesses.
And who knows… you might leave with an idea, an approach, or a strategy you didn’t expect, but that changes everything.
FAQs
1. What is an SEM agency and how can it help my business?
An SEM (Search Engine Marketing) agency is responsible for managing advertising campaigns on search engines like Google using tools like Google Ads. Its goal is to increase online visibility, attract qualified traffic, and generate conversions through paid ads.
2. What services does a Google Ads agency offer?
Google Ads agencies offer services such as creating search campaigns, display campaigns, remarketing, shopping campaigns, YouTube ad management, and continuous optimization to maximize return on investment (ROI).
3. What are the benefits of hiring an SEM agency?
The main benefits include access to experts in pay-per-click (PPC) strategies, better campaign performance, constant ad optimization, precise data analysis, and higher return on investment thanks to effective strategies.
4. How does an SEM agency optimize Google Ads campaigns?
Agencies optimize campaigns by performing keyword analysis, audience segmentation, creating attractive ads, setting up conversions, A/B testing, performance analysis, and real-time adjustments to improve profitability.
5. How much does it cost to hire a Google Ads agency?
The cost varies depending on the scope of the project, the number of campaigns managed, and the advertising budget. Generally, agencies charge a fixed monthly fee or a percentage of ad spend, with prices ranging between 300 and 1,500 euros per month.
6. How long does a Google Ads campaign take to show results?
Results can vary, but generally, improvements in traffic and conversions can be seen during the first month. Optimized and well-structured campaigns can show a significant performance increase within the first 3 months.
7. How does an SEM agency choose the right keywords?
The agency performs an exhaustive analysis of the sector and the competition, using tools like the Google Ads Keyword Planner. It selects relevant keywords with high purchase intent and a reasonable cost per click (CPC) to maximize profitability.